![]() ![]() In our experience over the past 11 years, many companies install heatmaps as well as all the latest MarTech softwares to get the latest visitor data off their website. To many marketers, heatmaps are attractive and colorful data documents that display graphically visitor movement throughout the page. However, that data is only valuable if you are able to successfully decipher it. The wealth of data and insights we get using MarTech tools on the online visitors is pretty incredible. Common elements on the website have same xpath across different pages, hence we are easily able to aggregate that data.You can read more great content on the Invesp blog. Rather we store xpath of the element being clicked. If you are wondering how we are able to generate consolidated heatmap, here is the trick: we don’t store absolute X and Y positions of visitor clicks. Or, if you aren’t an existing user, signup for a free trial here. I hope you like the new feature! If you’d like to give it a spin simply login to your account (it is enabled by default for all accounts). This means that even though visitors aren’t clicking on links, they are still interacting with the post and reading it! The stats are bit on the lower side but if you observe consolidated heatmap, you will see a lot of click activity on post text. 1.5% of visitors click on the large VWO banner in the sidebar.Only 0.2% of visitors subscribe to blog updates.80% of visitors leave the website without making any click. ![]() Only 1% of all clicks are made on RSS subscribe links.Only 5% of all clicks are made to navigate to main blog from a specific blog post (that is why blogs have high bounce rate visitors are rarely interested in other content on the blog). ![]() The consolidated clickmap clearly shows that 10% of all clicks on the page occur on VWO banner on my blog. Using this feature, you also get to see consolidated clickmaps. That is the real utility you get to observe patterns of visitor behavior across your website which you may have otherwise missed or would require you browsing through tens of different heatmaps and then stitching patterns in your head. Here is the consolidated heatmap for all my blog posts:Ĭontrast this with a heatmap only for a single post:Īs you can see, the consolidated heatmap has much more information than a single blog post heatmap. All I had to do was to enter a URL pattern (*//\\*) which instructed VWO to generate a consolidated heatmap for all blog posts (technical detail: VWO combined heatmap data for all pages matching the URL pattern * matches anything and that’s why the entered URL pattern matched all blog posts). This feature came handy when I analyzed visitor activity on my personal blog. Using consolidated clickmaps, you will be able to see statistics for elements common to your website. header, footer, sidebar, product box, etc.). This is useful if you have a website that has common template/theme across different pages (e.g. Unlike traditional clickmaps, which show results only for a particular page, this new feature will aggregate click activity on ALL your website pages to show which parts get most clicks. While you can always get information about conversion rate, bounce rate and other hard metrics from standard reports, visualizing “hotspots” on a page has a charm of its own.īased on feedback from a user, we rolled out a new minor feature: consolidated clickmaps. We aren’t surprised by the success of this new feature because it gives a new angle to A/B test results. Since then it has become the most popular feature amongst our users. We had launched clickmaps and heatmaps for A/B tests recently in VWO. ![]()
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